MYTH: Everyone is listening to Pandora/Spotify/Satellite
 TRUTH: Despite numerous audio options, radio continues to play an important role for music, entertainment and information. Radio touches the lives of millions of consumers every week in the U.S. – regardless of the platform or device being used. Radio engages more people each week than any other audio option.

MYTH: It’s hard to track and measure radio’s local results.
TRUTH: Radio delivers measurable results. It drives web traffic and influences behavior. Radio’s advertising impact can be measured both online and offline. According to a Nielsen 2018 study, listeners who heard a radio ad three or more times took significant action as compared to those that hadn’t heard the radio ad. 

MYTH: Radio doesn’t drive traffic or sales
TRUTH: As the original mobile medium, radio reaches consumers wherever they are, influencing product consideration, web traffic, and purchase behavior.

MYTH: Social Media is more effective than radio.
TRUTH: Driving conversation and engagement among listeners is one of radio’s greatest strengths, and the personalities on radio stations are the original social media influencers. As the original social medium, radio reaches more adults every week than social networking on devices.

MYTH: Radio can’t target a specific audience like cable TV can.
TRUTH: Radio provides targetability, and reaches more adults weekly than other video options. Consumers who plan on buying a product, using a service or expect a lifestyle change are radio listeners.